Make no mistake, the United States is a global leader in renewable energy, and for that we can thank the states, the companies, and the individuals that push for cleaner ways to turn on the lights. The economic, corporate, and public demand for renewable energy spells promise for the future.


Despite President Trump’s plan to roll back the clock and embrace coal power, the majority of Americans have another idea.

Clean energy is just good economics.

The Role of Business in Clean Energy

Corporations have a huge impact in helping America move forward with clean energy. Big corporations such as General Motors, Target, Starbucks, Google, Apple, Kimberly Clark, General Mills, Walmart, Amazon, Microsoft, T-Mobile, AT&T, and Anheuser-Busch are all playing a positive role in the surge of renewable energy.


Since President Trump’s withdrawal from the Paris Accord, American companies have doubled down on prioritizing environmental sustainability in even greater numbers. They’re all purchasing power agreements in wind and solar.


Happily, corporations make up 30 percent of the wind capacity power purchase agreements (PPAs) since 2015. What motivates them? Corporate sustainability agreements play a role. Clean energy is just good economics. And it’s in the best interest of these companies to embrace an attitude of environmental stewardship, because consumers and stakeholders hold companies to the green standard.

The Role of Individuals for Clean Energy

According to a poll conducted by the Sierra Club, the majority of voters in swing states support transitioning to 100 percent renewable energy for their power needs. This includes a majority of the Republicans surveyed. The survey also found that voters are more likely to support candidates who support 100 percent renewable power. After the 2016 election, voters are likely to come out in force for the 2020 election, and you can bet that American voters will vote in favor of candidates who support clean energy.


Furthermore, individuals are realizing the sway they have with both corporations and politics when it comes to environmental matters. Individuals demand certain environmental practices from companies, including sustainable packaging and the reduction of waste. People are writing letters to their state representatives, powering their own homes with wind and solar, and showing their support in the voting booths.

Renewable energy is seeing incredible support from all industry sectors.

The Role of State-Level Support

Despite the lack of support from the federal level, the states have been active in adopting and ramping up their Renewable Portfolio Standards (RPS). Renewable Portfolio Standards are regulations that require the increased production of energy from renewable sources, such as wind and solar. States are embracing these by storm – and now 29 states have them, according to the National Conference of State Legislatures.


These state-mandated standards require utilities to sell a specified percentage (or amount) of renewable electricity, which in turn lights up our states with clean power. According to the Lawrence Berkeley National Laboratory, RPS requirements were responsible for 60 percent of the total increase in American renewable energy generation since the year 2000.

Invest in progress

While the news reports that the White House does not support renewable energy, the people of the United States feel differently. Renewable energy is seeing incredible support from all industry sectors. Despite whatever happens on the federal level, our states, corporations, and individuals will demand a greener future. As we go into the future, we will need more power to light our communities, and technology advancements will continue to make renewable energy the optimal choice. In fact, renewable energy is one of the most profitable investments to make right now, with stable, long-term returns.


Some more good news? Studies from Stanford University show that 100 percent renewable energy is possible across the planet within decades. Apparently, costs would be reasonable. The public, economics, and corporations may very well demand it.